As featured in


Of nature not against it.
Connected not separate.
For years we have gone to great lengths to protect ourselves from mountain weather by trying to insulate
ourselves inside a bubble of waterproof plastic – taped seams, cinched-in hoods and waists,
internal ankle gaiters, fabrics with a 20,000mm hydrostatic head and all the palaver.
If you spend a lot of time in the mountains you probably already know the truth.
For 95% of days this is nonsense.
Our clever, enhanced merino regulates temperature naturally and gently. It turns a biting wind into
a cooling breeze and a snow storm into a white outer coat. You still feel the weather but in a warm,
connected way and when you get busy, sweat easily escapes through the fabric.
A McNair Mountain Shirt will keep you more comfortable in more variable conditions
for longer than anything else on the mountain.


 @whitelines_snowboarding's and full time #Morzine resident @samuelmcmahon has been wearing a #MountainShirt close to day one #Merino #wool #snowboarding  Not much feels more lovely than a soft cord or moleskin fabric. And moleskin has historically been a favourite for rugged outdoor types. However, the limiting factor for both fabrics is that they sponge up water. We're more than a little proud to be able to announce a world first at McNair. Using PlasmaDry™ technology, we've transformed the world's finest #moleskin and #corduroy, supercharging it into a hard working, water repellent fabric. Available via our website now.. :@paudiephoto  Skinning out to the 🇨🇭#iglooadventure with @ed__leigh_, @johnoverity, @getsuperrad & @samuelmcmahon. The #MountainShirt keeping the temperatures regulated in all the conditions we faced.  Chris Lambert decked out in his #MountainShirt deep in the Antarctic as part of the @2041foundation expedition. #unplastic #jacket
 Snowboard coach @barrycparker in Slawit Blue, be sure to say hey if you pass him in Perisher #Australia this coming Southern Hemisphere season. @realsnowboarding #snowboarding #MountainShirt  Whatever the weekend has in store, be prepared. @withloveproject doubling up with our #merino #wool #MountainShirt & @homeofmillican backpack. #WornEverywhere  We'd love you to join us and @theholborn next Saturday at @theindependentsclub #Spring pop up on Great Russell Street for an enlightening talk with brands that share our values. #MountainShirt co founder Richard Hamshire, Antonio Weiss of @thomasclipper & Dom Bridges from @madeofmargate will be your esteemed panelists. For more information and to reserve a space search 'Purposeful Brands - Panel Talk' on  @colin_holden with some of Britain's future #skiing & #snowboarding talent at the recent #Brits competition in #Laax. Wielding the clipboard of power as well as his #MountainShirt no less. #unplastic jacket
 Adventures abound with @withloveproject and @homeofmillican in our #MountainShirt, perfect for any road ahead  A #MountainShirt well travelled ~ @ed__leigh_'s #Arctic McNair #shirt has seen more places than most and still chalking them up #iglooadventure #merino #UnplasticJacket  @getsuperrad recently spent 3 nights in an #igloo, we'll be highlighting his & #MountainShirt cofounder @mcnairsnowsports trip over the next few weeks as they made home at 3000m in search of epic lines. #unplastic #jacket #snowboarding  Back in #Morzine with @treelinechalets for an end of season #snowboarding slush fest, the mid weight #merino wool #unplastic jacket is ideal for these warmer days. #MountainShirt
 Traditional fabrics supercharged with PlasmaDry™ technology. One technological breakthrough. Two new fabrics. Four styles. This changes everything. Again. Introducing PlasmaDry™ technology from McNAir. :@paudiephoto #corduroy #moleskin #waterresistant  @elliottlgeorge of @umbrellamagazine learning about the local love that goes into the #MountainShirt ~ "it takes a town to make a shirt"  Our event @madebeautifullyhere was a huge success last weekend that we're already planning another.. You can see the recap on our Facebook page with some great images from @paudiephoto #MountainShirt #BritishMade  @behindeverygoodman_ with his #MountainShirt pick up from our @madebeautifullyhere #makers #market this weekend, look out for more pictures and news from this great event soon.
 After years of development and millions of pounds spent in research there is now a new way to boost the water resistance and stain repellency of natural fabrics. PlasmaDry™ transforms moleskin & corduroy at a molecular level. It turns these fabrics from just good looking to hard working whilst retaining their beautiful look and feel. This is the McNair virtue of making style & performance the same thing. :@paudiephoto  Sun risers with @withloveproject and our #MountainShirt, see what they've been up to in #LochLomand in our #unplastic #jacket  One of ours and he should be one of yours, @davidhieatt is an inspiration to building brands that share a particular set of values we should all take on board. Photo by @madeinghent #MountainShirt  It was a bumper day at @madebeautifullyhere yesterday where we hosted a #British Made #market with a whole host of makers and amazing entertainment along the way! #MadeBeautifullyHere #MountainShirt