Tour de France fashion shoot. (Things always look good next to a waterfall).

what is so interesting over there

Merino wool shirts. Made properly in Yorkshire.

So, Le Tour is on its way to Yorkshire. We’re not quite sure why, but this meant we got an opportunity to have our merino wool shirts photographed next to a waterfall. Things always look good next to a waterfall, so of course we agreed. The shot was ably taken by Chris Lever.