Wear a shirt not a jacket.

Today with our partners, All Conditions Media, we’re launching the McNair Mountain Shirt to the press in London Town.

To make the best mountain shirt in the world, we start with the finest merino and then we boost its performance to make it the warmest, softest and most protective merino out there. Expensive waterproof jackets with taped seams are an attempt to seal us off from the elements inside a plastic bubble.

A McNair shirt works with the elements rather than against them. A fierce wind is transformed into a cooling breeze and a snowstorm becomes a thin white outer coat. You feel comfortable yet connected, rather than cut-off and clammy. And when you get busy in a McNair shirt it’s naturally breathable which prevents you from overheating.

It may look like a shirt, but it’s probably the warmest jacket you’ve ever worn.